“Loving Your Stocks? Don’t Take This Cliché to Heart” (for Investopedia)

“Loving Your Stocks? Don’t Take This Cliché to Heart” by Brian Bloch

Read my article  on falling in love with stocks and the difficulty parting with them, published by Investopedia on 16 September 2013.

An extract:

Joachim Goldberg, a German behavioral finance specialist and co-author of the book “Behavioral Finance,” which was first published in 1999, often warns people not to “fall in love with shares.” Women, he argues, are better investors than men, partly because they are better able to get rid of stocks (and presumably men, too) that are no longer financially worth keeping.

The love analogy is an appealing one, but more is going on here than the cliché would suggest.

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